PARTNERSHIPS & EDUCATION CONSULTANCY
Sick Happens partners with organisations who believe families and educators deserve better support, and want to do something about it.
PENNY BLUNDEN
PAEDIATRIC NURSE
CHILDHOOD ILLNESS EDUCATOR
EDUCATION CONSULTANT
HOW WE BUILD IT TOGETHER
STRATEGY & CONSULTANCY
EMBEDDED EDUCATION
SPONSORED EDUCATION
THE SICK HAPPENS ECOSYSTEM
Sick Happens isn't a new voice trying to find an audience. It's an established, trusted childhood illness education platform that is already reaching the families, educators and communities your organisation wants to support.
This ecosystem took years to build. The trust within it took longer.
When you partner with Sick Happens, you're connecting with an audience that already shows up, already engages, and already trusts what they receive. That trust was earned. The right partners get to be part of what makes it worth keeping.
200,000+ FAMILIES IN THE COMMUNITY
18,000+ ACTIVE EMAIL SUBSCRIBERS
AUDIENCE TRUST WITHOUT FEAR-MONGERING
RECOMMENDED BY HEALTHCARE PROFESSIONALS
WHO SICK HAPPENS PARTNERS WITH
FAMILY-FACING ORGANISATIONS
ECEC-FACING ORGANISATIONS
HEALTHCARE ORGANISATIONS
WHY PENNY
Most people in this space come from one direction. They're clinicians who understand the medicine but not implications on families in the real-world. Or behaviour experts who understand the audience but not the clinical reality. Or educators who know the content but not how to translate this knowledge to make it practically achievable for consumers to implement immediately.
Penny works at the intersection of all. She understands the clinical reality, knows what drives parent behaviour, has built the products that deliver education at scale, and knows how to teach in a way that actually changes what people do ⇢ not just what they know.
In doing so, she's carved out a genuinely unique space as the go-to childhood illness educator for families, a trusted professional development resource for educators, and a credible clinical translator that makes healthcare professionals' jobs easier.
CLINICAL FOUNDATION
BUSINESS FOUNDER
EDUCATOR
BEHAVIOUR-EXPERT
PRODUCT-BUILDER
MUM OF TWO
There are plenty of ways to create health content. But there are very few ways to create education that actually changes how your audience thinks, feels and acts when a child is sick. This is what partnering with Sick Happens delivers.
PARTNERSHIP IN ACTION
Penny is currently working with PainChek Infant → The world's first scientifically validated app that helps you understand and track changes in your baby's pain.
It's a remarkable piece of technology. And like all remarkable technology, its real power comes to life when the people using it truly understand what they're seeing.
Together, PainChek and Sick Happens are building the education layer that sits alongside the product, so that every parent who uses it doesn't just see the data, they understand what it means, what to do next, and how to act with confidence.
Because the best products and the best education do the same thing. They take something complex and make it feel intuitive, simple and easy to implement in the real world.
That's what this partnership is building.
THE APPROACH INVOLVES
▶︎ Clinical translation
▶︎ Parent education systems
▶︎ Interpretation frameworks
▶︎ Behaviour guidance
▶︎ Real-world implementation support
▶︎ Education architecture
LET'S TALK
→ Maybe you're trying to do more for the families or educators in your world and aren't sure where to start.
→ Maybe you have a product that needs a better education layer.
→ Maybe you want to support accessible childhood illness education in a way that genuinely aligns with your values.
Whatever brought you here, Penny would love to hear about it.
Every partnership starts with a conversation. No hard sell. No cookie-cutter proposals. Just a genuine discussion about your organisation, your audience, and what you're trying to achieve.