PARTNERSHIPS & EDUCATION CONSULTANCY
Sick Happens partners with organisations who believe families and educators deserve better support, and want to do something about it.
PENNY BLUNDEN
PAEDIATRIC NURSE
CHILDHOOD ILLNESS EDUCATOR
EDUCATION CONSULTANT
HOW WE BUILD IT TOGETHER
STRATEGY & CONSULTANCY
Most organisations already provide good information. But information ≠ education.
Good education builds understanding, changes behaviour and teaches people how to take action in real life. That's a different skill entirely.
Penny doesn't arrive with a content template. She arrives with a genuine understanding of what your audience actually experiences → where the real confusion lives, and what kind of education would genuinely move the needle.
Every engagement is scoped to your organisations goals, audience and exisiting systems. This may look like ⇢
▶︎ Education system design and architecture
▶︎ Health literacy strategy
▶︎ Clinical translation frameworks
▶︎ Parent + educator journey mapping
▶︎ Decision support pathway design
▶︎ Behaviour change frameworks
▶︎ Communication system design
▶︎ Education governance + implementation support
EMBEDDED EDUCATION
The best education meets people where they already are.
In the product, platform or workflow your audience already uses; at the moment they actually need it.
Embedded education partnerships are about integrating practical childhood illness education into the fabric of what your organisation does. So that every interaction with your product or platform leaves your audience a little more capable, a little more confident, and a lot more likely to stay.
This is education infrastructure. A genuine layer of value built into the experience you already offer. This may look like ⇢
▶︎ In-app education and decision support
▶︎ Parent communication frameworks
▶︎ Illness management workflows
▶︎ White-label education systems
▶︎ Resource hub development
▶︎ Educator support tools
▶︎ Seasonal and campaign education
SPONSORED EDUCATION
Not every organisation needs a consultancy engagement. Some want to support the education that's already reaching families and educators, and in doing so, align with something their community genuinely cares about.
WEBSITE SPONSORSHIP
Your organisation will be featured on the Sick Happens website as a sponsor of free family and educator education resources. Clean, simple, visible. Your brand sits alongside content that 200,000+ families and educators already trust.
SPONSORED CONTENT
Penny will create educational content fully written and produced by her, in her voice, on her platform → with your organisation credited as the sponsor. The content is 100% Penny, but your organisation funds the education and is credited for doing so.
What your organisation gets:
▶︎ Genuine alignment with a trusted, values-led education platform
▶︎ Meaningful visibility with an engaged family and educator audience
▶︎ Demonstrated commitment to community health and wellbeing
▶︎ Association with education that actually makes a difference
THE SICK HAPPENS ECOSYSTEM
Sick Happens isn't a new voice trying to find an audience. It's an established, trusted childhood illness education platform that is already reaching the families, educators and communities your organisation wants to support.
This ecosystem took years to build. The trust within it took longer.
When you partner with Sick Happens, you're connecting with an audience that already shows up, already engages, and already trusts what they receive. That trust was earned. The right partners get to be part of what makes it worth keeping.
200,000+ FAMILIES IN THE COMMUNITY
18,000+ ACTIVE EMAIL SUBSCRIBERS
AUDIENCE TRUST WITHOUT FEAR-MONGERING
RECOMMENDED BY HEALTHCARE PROFESSIONALS
WHO SICK HAPPENS PARTNERS WITH
FAMILY-FACING
ORGANISATIONS
Pharmacies, health technology platforms, insurers, family services and parent platforms.
Sick Happens helps your organisation provide practical, trustworthy childhood illness education that builds genuine value, deeper engagement and lasting loyalty with your audience.
ECEC
ORGANISATIONS
Childcare software, early learning platforms, ECEC providers, sector organisations and training providers.
Sick Happens helps your organisation upskill educators with practical illness management education, communication frameworks and implementation tools.
HEALTHCARE
ORGANISATIONS
Hospitals and health services, public health programs, research initiatives and child health programs.
Sick Happens helps bridge the gap between clinical knowledge and community understanding. Your audience is more prepared, confident and capable of working collaboratively with you.
WHY PENNY
Most people in this space come from one direction. They're clinicians who understand the medicine but not implications on families in the real-world. Or behaviour experts who understand the audience but not the clinical reality. Or educators who know the content but not how to make it stick.
Penny works at the intersection of all. She understands the clinical reality, knows what drives parent behaviour, has built the products that deliver education at scale, and knows how to teach in a way that actually changes what people do ⇢ not just what they know.
In doing so, she's carved out a genuinely unique space as the go-to childhood illness educator for families, a trusted professional development resource for educators, and a credible clinical translator that makes healthcare professionals' jobs easier.
CLINICAL FOUNDATION
15+ years nursing with a Masters degree.
Masters-qualified Paediatric Nurse with clinical experience across paediatric ED, general paediatrics, Telehealth, food allergy research and beyond. She has seen first-hand what happens when the gap between information and understanding creates real consequences.
BEHAVIOUR EXPERT
Deep understanding of what parents need, not just what they want.
Penny knows what actually changes parent behaviour. She translates clinical knowledge into language that lands, presenting information that's fun and digestible, even when the topics are heavy.
PRODUCT BUILDER
Built the products and services, not just the content.
An app. Online courses. Professional development programs. Penny knows what works in the real world because she's built it, tested it and watched it change how families and educators navigate illness.
EDUCATOR
Education that actually changes behaviour.
Penny doesn't just create content. She builds education that changes what people do, not just what they know. Practical, evidence-informed, and designed for real life. Every resource is built to be genuinely usable in the moment that matters, not just impressive on paper.
PARTNERSHIP IN ACTION
Penny is currently working with PainChek Infant → an AI-supported infant pain assessment tool that detects and quantifies pain signals in babies that caregivers might otherwise miss.
It's a remarkable piece of technology. And like all remarkable technology, its real power comes to life when the people using it truly understand what they're seeing.
Together, PainChek and Sick Happens are building the education layer that sits alongside the product, so that every parent who uses it doesn't just see the data, they understand what it means, what to do next, and how to act with confidence.
Because the best products and the best education do the same thing. They take something complex and make it feel intuitive, simple and easy to implement in the real world.
That's what this partnership is building.
THE APPROACH INVOLVES
▶︎ Clinical translation
▶︎ Parent education systems
▶︎ Interpretation frameworks
▶︎ Behaviour guidance
▶︎ Real-world implementation support
▶︎ Education architecture
LET'S TALK
→ Maybe you're trying to do more for the families or educators in your world and aren't sure where to start.
→ Maybe you have a product that needs a better education layer.
→ Maybe you want to support accessible childhood illness education in a way that genuinely aligns with your values.
Whatever brought you here, Penny would love to hear about it.
Every partnership starts with a conversation. No hard sell. No cookie-cutter proposals. Just a genuine discussion about your organisation, your audience, and what you're trying to achieve.